Global Content Management
Managing Content to Improve the Efficiency of Targeting and Supporting Multilingual Customers
The ability to keep marketing and product content fresh and updated on a global basis is a competitive advantage that helps organizations drive revenue, enhance their global brand and improve customer satisfaction
To address the challenges of global content, forward-thinking corporations recognize the need for:
- A strategy and a technology infrastructure to support the end-to-end lifecycle of information development
- Specialized content management systems to address the unique requirements of web content and product information
- A DITA-based or "Component-based" Content Management strategy for product documentation
- Integration of content management processes with global authoring and translation management technologies to ensure brand control and accelerate the time to reach global markets
Related Topics
- Web Content Management (Brand Content)
- Component-based Content Management (Product Information)
- Translation Management System (Multilingual Content)
- Global Authoring
- DITA
Many enterprise software companies have already partnered with SDL to deliver integrated global information management solutions, including:
- Astoria Software
- Day Software
- EMC Documentum
- IBM
- Interwoven
- Microsoft
- Red Dot
- SDL Tridion
- Trisoft
- Vasont
- XyEnterprise
